Style, for a designer, is a very delicate and tricky thing. On the one hand, a designer needs to cater to many different points of view and preferences. There is a right and wrong way to approach a project, but the style by which a project is taken on can vary. On the other hand, style is an extension of the designer’s identity. It can be – and should be – the very thing that makes a designer stand out.
I have reached a point in my career when I can confidently say that my style is tangible, visible, and recognizable. I know what I like, what works, and what is not for me. This is a vital step for any designer to take. In my work, the viewer will see confident, yet delicate usage of color. He or she will see cleanliness, clarity, and white space. I am unashamedly modernistic in my leanings, focusing on simplicity and what I call efficient design to produce work that stands out.
The goal in my work is to produce something that is both elegant and fresh, fun and serious, and always timeless in its longevity. Equally as important to those things is bringing out the essence and personality of the client themselves. The perfect solution to any project will involve the marriage of the client’s individuality with the beautiful and efficient design work that all businesses deserve.