|Name: BOGOTÁ by Justin Negard
Design: Book Design, Authorship, Photography
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Future Boy Design’s own Justin Negard just finished publishing his – and Future Boy Design’s – first book. Bogota is a colorful and exciting trip through the beautiful Colombian capital city. The book features breathtaking shots, ranging from underground churches to downtown street shots to even Lucha Libre wrestling matches.
However, this is not a tourist book or a travel guide. Using his signature modernism, simplicity, and multicolored style, Justin Negard presents Bogota as an art piece more than a place. The book uses textures and artistic positioning to convey an emotion. He uses street photography to tell a story. There are no tourist photos simply for their own sake.
As Negard himself states,
I didn’t want the book to be another guide map for people to follow. There are plenty of books and websites for that. I wanted the book to be a work of art, and to inspire the reader with its energy and presentation; to embrace the mystery and spontaneity of the city, rather than following a gameplan of where to go and what to do. The real way to explore Bogota, or any place, is to simply go and look around for yourself. Find your own adventure.
Additionally, it is my hope that this book will be something beautiful by itself, regardless of whether the reader jumps on a plane. I hope it will improve the aesthetics of wherever it sits. If you’re going to design something, why not address all functions of whatever that ‘something’ is? If it’s a book, convey the information or images you are hoping for, but also consider what will happen to this book in the long term? Is it something that could wind up on a shelf? A coffee table? An office? Consider a book’s external influences as well as its internal ones. In other words, make it pretty!”