Lisa Koebbe Bevan is known throughout the United States as a great hair stylist and teacher. Through her well-respected New York salon, Believe Beauty Lounge, she has made a name for herself providing quality and beauty through her talented, endearing skills.
Lisa wanted to differentiate the brand of her own name and image from that of her salon. This required focusing on her personality and bringing out her traits. This was the easy part.
Future Boy focused on her colorful personality, along with her signature red hair and glasses, to create a bright, simple image that conveys exactly who she is immediately. Lisa is not your typical frou frou stylist. She is incredibly talented, yet retains her sense of humor and warmth. Therefore, it was important that her advertising materials reflected to the viewer a feeling of fun, comfort, and confidence.