Name: Sub Conscious
Location: Raleigh, North Carolina
Design: Website, Graphics, & Photography
“The guys at Future Boy did a perfect job. Their photos are incredible, their ads are eye-catchy, and the website is as professional as the biggest names in the game. They really helped make our food look as good as it tastes! What more can a restaurant ask for?”
– Dennis Estevez, Sub Conscious Owner
Some jobs are better than others. Sub Conscious was definitely one of the good ones. This restaurant is a proud fixture in the Raleigh metro area. It’s a hotspot for hundreds of the students in this crowded college town, and it prides itself on having the absolute best sandwiches anywhere, period. For once, this is one marketing slogan that is no exaggeration.
Advertising can sometimes be a challenge for restaurants. Their main selling point is usually the taste of their product, and that is something that cannot be conveyed to the consumer through print and web. This places an even greater level of responsibility on the capability of the restaurant’s marketing.
For Sub Conscious, we let the food do most of the talking. Our photos were big, bright, and colorful. The goal was to catch every detail of the freshly sliced meats, every drop of water on the shredded lettuce, and to capture the softness of the warm, flaky Italian bread. We wanted every potential customer to see those images through the website, menu, and various advertisments, and simply say, “I want one.”