Name: Giovanni Rana
Location: Verona, Italy & Chicago, Illinois
Design: Ad Design, Copy Writing, and Food Photography

Giovanni Rana is a hugely successful pasta company from Verona, Italy. Their marketing strategy was to invite people into an Italian kitchen. Since their products are completely fresh, it was easy for the customer to get the message.

Our strategy here simply involved gorgeous food photography. We had a lot of fun with it. We played with colors and shapes. We adjusted presentations and viewed the product, not only as a food, but as an artistic medium. With so much brand variety, it was easy to come up with several gorgeous and playful ideas for the Rana Company.

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